Analytics
Analytics and reporting guide
Where each figure is, a weekly routine for reading them, and how to export them.
4 min read
RepRocket's figures answer three questions: who needs you, how customers rate you, and whether that is reaching your public reviews. This guide shows where each answer is, and a short routine for using them.
For definitions of every figure, see What the figures mean.
Where the figures are
| Screen | What it is for |
|---|---|
| Overview | Today's picture: the strip of key figures, customers waiting for a reply, and the main panels |
| Recovery | Every low rating, from waiting to resolved |
| Ratings | Every rating, with search and filters, and a CSV export |
| Ratings → Google | Each location's Google rating, reviews by star, growth and goal |
| Analytics | The same ratings over time, in more depth, with a CSV export |
| A funnel's Summary and Share tabs | The figures for that funnel alone |
Every screen counts the same way, so a figure is the same wherever it appears.
Choosing what you look at
- Location: the location switcher at the top of the rail. All locations compares every location of the account; the Overview then ranks them by average rating.
- Period: 7, 30 or 90 whole days ending today, compared with the same number of days before.
- Funnels: all of them, or one.
Each panel's note says which period and funnels it covers.
What Analytics adds
- Rating over time: the seven-day average rating.
- Star breakdown and Against the period before.
- From scan to review link, and Review link opens by site.
- Busiest times (day and hour) and By day of the week.
- Funnels compared.
- Recovery: waiting, contacted, resolved, and the usual time to first contact.
Switch between Charts and Tables, and turn Compare with the period before on or off.
A weekly routine
- Recovery: is anyone still waiting? Answer them first.
- Overview, 7D: is the average rating holding? Is the happy share moving?
- From scan to review link: are customers opening the page, rating, and going on to a review link? See From scan to review link for what to change at each step.
- Ratings → Google: has the review count grown? How far is the goal?
- Analytics → Busiest times: are your QR cards where customers are at those times?
For a multi-location business, do steps 2 to 4 with All locations first, then open the locations at the bottom of the ranking.
Reports
There are no scheduled email reports. To share figures:
- Export CSV on Analytics saves the period day by day: ratings by sentiment, the daily average and the seven-day average.
- Export CSV on Ratings saves the ratings listed, with the customer's details and comment.
See Exporting your data.
Limits to know
- Page opens and review link opens have been counted since 13 October 2026. A period starting earlier shows counts without percentages.
- A change is shown only when both periods have ratings.
- Opening a review link is not publishing a review. Your Google review count, on Ratings → Google, is the measure of reviews actually published there.
Need more help? Use Help → Chat with us in the dashboard, or email support@reprocket.app.