Analytics & reporting
Following customers through a funnel
Page opens, ratings and review link opens: where customers drop off and what to change.
3 min read
RepRocket counts each step a customer takes through a funnel, so you can see where customers drop off. There is nothing to set up: every funnel is counted from the moment it is shared.
The three steps
| Step | Counted when |
|---|---|
| Page opened | A customer opens the funnel's page, by scanning the QR code or tapping the link |
| Rated | They leave a rating |
| Opened a review link | They tap one of your review links |
Each step is shown as a count and, where both counts cover the same days, as a share of the step before. For example, "62% of opens" under Rated.
Where to see it
- Overview → From scan to review link, for the period, the location and the funnels in view.
- Analytics → From scan to review link, and Review link opens by site to see which sites customers choose.
- A funnel's Share tab, under Is it being seen: page opens, opens from the QR code, and ratings for that funnel.
Scans and links
A visit from the QR code is counted as a scan. A visit from the link is counted as a link. A QR card made in QR cards counts as a scan too. If most visits come from the link, your QR cards may not be where customers see them.
What is not counted
- Published reviews. Opening a review link is not the same as publishing a review. What a customer does on Google, Yelp or Facebook is not visible to RepRocket. For your Google review count, see Showing your Google reviews for each location.
- Reloads. A customer who reloads the page in the same browser tab is counted once.
- Previews. The preview in Set up and on the Share tab saves nothing and is not counted.
- Days before 13 October 2026. Page opens and review link opens have been counted since then. For a period that starts earlier, the counts are shown without a percentage.
No personal data is kept to count page opens. No IP address or browser details are stored.
Improving the numbers
Few page opens: customers are not seeing the code or the link.
- Put the QR code where customers wait: at the counter, on the table, on the receipt.
- Paste the link into the emails or texts you already send after a visit.
- Ask staff to point the card out.
Many opens, few ratings: customers start but do not finish.
- Keep the flow short. Remove steps you do not need in Set up → Questions.
- Check the page on your own phone. It should load fast and read easily.
Many ratings, few review link opens: customers rate but do not go on.
- Check that the funnel has review links, and that each one works.
- Check where each thank-you screen shows the links: directly, or behind a button. See How a funnel routes customers by rating.
- Keep the words above the links short and personal.
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Need more help? Use Help → Chat with us in the dashboard, or email support@reprocket.app.